Privacy scores based on real behaviour
App Store privacy labels are self-reported by developers — and often inaccurate. App X-Ray doesn’t rely on labels. It analyses the actual network connections of each app, identifies known trackers and analytics services, and calculates a privacy score from 0 to 100. A score of 95 means the app rarely connects to external servers. A score of 30 indicates it sends data to multiple tracking networks.
How App X-Ray analyses your apps
App X-Ray continuously monitors each app’s network behaviour. It checks each connection against a database of known trackers, ad networks, and analytics services. The privacy score is calculated from: number of tracker connections, ratio of tracking to legitimate traffic, frequency of analytics pings, and data volume to third parties.
Discover what your apps really do
Start App X-Ray on your freshly installed Mac and you’ll probably be surprised. The free notes app? Connects to 8 different analytics services. Your weather widget? Sends your location to ad networks. App X-Ray makes the invisible visible.
Why privacy scores matter
Without a privacy score, choosing between two similar apps relies on marketing promises. With App X-Ray, you can compare apps objectively. Does Notion send less tracking data than Evernote? Does Signal really make fewer external connections than WhatsApp? Now you can find out.
Key benefits
- Privacy score from 0-100 for each installed app
- Automatic detection of known trackers, ad networks, and analytics
- Smart blocking suggestions — block trackers without affecting app functionality
- Detailed behavioural reports showing where data goes
- Objectively compare apps to choose the more private option
Frequently asked questions about App X-Ray
How accurate are the privacy scores?
Scores are based on observed network behaviour, not self-reported data. They reflect what the app actually does. Scores update as connection patterns change.
Can I improve an app’s privacy score?
Yes — by blocking its tracker connections. Blocking analytics and ad network connections improves its effective privacy score.
Are Apple’s privacy labels accurate?
Often not. Studies show many App Store privacy labels are incomplete or misleading. App X-Ray shows you what apps actually do in your network.